Be the CMO
Remote- Warsaw, Mazowieckie, Poland
PLN 17,000 per monthRed Sky
Intro
Red Sky is a #StartupStudio with +18 years of experience developing IT tech & products. We are a strategic partner of the Tar Heel Capital Pathfinder fund. We cooperate through a unique business model that combines the skills of a startup studio and a venture capital fund. We operate using the #VentureBuilding formula – based on the experience of experts, we create IT solutions and support promising startups.
Cooperation model
This unique venture-building model of cooperation ensures you a pivotal role in building a startup from the ground up. In this role, you will have the opportunity to create the product and the company. This role demands a visionary leader with a blend of creativity, strategic thinking, and a data-driven marketing approach. The ideal candidate will have a proven track record of success in building brands, leading teams, and driving growth in a dynamic startup environment.
Main responsibilities
Design and implement comprehensive marketing strategies to create awareness of the company’s business activities.
Drive the development of a cohesive and profitable marketing plan
Ensure the company’s brand message is consistently distributed across all channels and to targeted audiences to meet sales objectives.
Take ownership of the company's brand and narrative, ensuring it resonates with our target demographic and stands out in the competitive landscape.
Conduct market research to identify challenges and opportunities for growth.
Analyze market trends and competitors’ strategies to adjust the marketing plan as necessary.
Oversee the company's digital marketing efforts, including SEO/SEM, email marketing, social media, and online advertising campaigns.
Leverage analytics to optimize campaign performance and improve ROI on digital marketing investments.
Develop and manage the marketing budget, ensuring resources are allocated optimally to achieve marketing goals and objectives.
Foster a culture of continuous improvement, encouraging innovation and creative thinking among team members.
Utilize data-driven decision-making to refine marketing strategies and achieve better market penetration and customer engagement.
Requirements
- Proven experience as a CMO, Marketing Director, or another senior marketing role, preferably within a startup or high-growth environment.
- Demonstrable experience designing and implementing successful marketing strategies across multiple channels.
- Strong understanding of market research techniques, data analysis, and statistics.
- Outstanding communication and interpersonal abilities to navigate the fast-paced, changing landscape of a startup.
- Proficiency in marketing automation and analytics tools (e.g., Google Analytics, CRM software, Mailchimp or HubSpot).
- Proven track record of managing marketing budgets and leveraging financial and analytical tools to monitor operational performance and evaluate decisions.
- A portfolio that demonstrates experience with growth hacking techniques to rapidly scale business operations in a cost-effective manner.
- Experience in partnership development, negotiating and managing contracts with vendors and partners.
- High level of initiative, passion for innovation, and a strong sense of ownership.
- Exceptional problem-solving skills – able to identify, analyze, and propose solutions to various marketing and business challenges.
- A strong network within the business and marketing community, advantageous for partnership and business development opportunities.
- Willingness to experiment and iterate on different strategies in a fast-paced startup environment.
- Advanced knowledge of Polish language (at least C1)
We offer
- Significant impact on shaping the company's future, defining marketing strategies, and driving the growth of a new startup
- Support from the experienced startup studio with over 18 years of experience,
- Fixed remuneration - at least 17 000 PLN net B2B + VAT,
- Variable remuneration: performance-based bonus,
- Leverage access to specialized knowledge and the opportunity to collaborate with distinguished experts both within our organization and across our corporate group,
- Be part of a company that not only aims for commercial success but also seeks to make a positive impact on society and the industry.
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