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Co-founder - Chief Marketing Officer - new startup (healthcare)

  • Remote
    • Warsaw, Mazowieckie, Poland
  • New startup

Intro

Cooperation model: Co-founder | B2B + equity

Compensation: from PLN 17,000 net (B2B) + company equity

About us

We’re building a new approach to healthcare. We’re starting from zero - and looking for a CMO / Co-founder to design and drive our growth engine from day one. We’re not hiring a “manager.” We’re looking for a builder and growth leader - someone who thrives in fast-paced, data-driven environments and knows how to turn marketing into measurable traction.

What you’ll do

As the Chief Marketing Officer and Co-Founder, you’ll shape the company’s vision, growth engine, and market presence from day one.
You’ll combine strategic leadership with hands-on execution, turning data, creativity, and experimentation into measurable business results.

  • Strategic collaboration - co-create company and product strategy with the CEO and Product Lead, aligning growth with product and market opportunities.

  • Growth & positioning strategy -  design and execute a full 360° marketing strategy (awareness + conversion + retention) tailored to the health and wellness market.

  • Performance marketing - build and optimize acquisition funnels across Google, Meta, TikTok, LinkedIn, e-mail, and remarketing channels.

  • Marketing automation - implement scalable automation tools and processes to drive efficiency and growth.

  • Analytics & optimization - make data-driven decisions based on key metrics (LTV/CAC, ROI, ARPU, churn, conversion), continuously improving results.

  • Team building & leadership - recruit and lead a high-performing marketing team (1-5 people across paid, organic, creative, and influencer verticals).

  • Influencer marketing - develop new cross-platform influencer brands and ambassador channels, blending expert credibility with brand storytelling.

  • Content & communication pipeline - manage a multi-channel content ecosystem (video, social, blog, e-mail, ads) that educates, engages, and converts.

  • Brand building & PR - drive brand awareness through digital and traditional channels (TV, podcasts, print, and media partnerships).

  • Testing & iteration - run A/B tests, iterate messaging, and optimize campaigns for performance and ROI.

  • Compliance leadership - ensure all marketing activity meets healthcare advertising and data compliance standards (PL/EU, Google/Meta Ads, LegitScript).

What we’re looking for

  • Proven experience in growth marketing within healthtech / digital health, with at least one documented success (e.g. company valuation growth, 50M+ exit, or significant revenue/user scale-up).

  • Deep hands-on expertise in marketing automation across Google, Meta, TikTok, LinkedIn, e-mail, and remarketing channels.

  • Demonstrated track record of high-performing campaigns - including clear ROI, CPA, or LTV/CAC metrics.

  • Experience in building and leading a 5+ person marketing team, covering paid, organic, creative, and influencer verticals.

  • Ability to run integrated, full-funnel marketing (awareness + conversion + retention).

  • Proven ability to design and execute 360° marketing strategies, spanning creative, performance, content, analytics, and growth.

  • Strong analytical and KPI-driven mindset - planning, execution, and optimization based on measurable results.

  • Readiness for a co-founder, equity-driven model with strategic ownership and hands-on involvement.

  • Fluent in Polish and English.

Strong plus

  • Knowledge of the Polish social media and wellness ecosystem.

  • Proficiency in managing cross-platform influencer marketing with own playbooks, testing frameworks, and best practices.

  • Experience in building a brand in healthtech, from concept to market awareness.

  • Familiarity with modern MarTech stacks (CRM, automation, analytics, attribution, AI-driven tools).

  • Experience in PR and media communications (TV, podcasts, print, industry publications) targeting the 40 - 60 audience.

  • Ability to manage multi-channel content pipelines (video, social, blog, ads, e-mail).

  • Experience in testing and optimizing communication - A/B testing, message iteration, data-informed decisions.

Nice to have

  • Understanding of medical marketing compliance (PL/EU regulations, Google/Meta Ads certifications, LegitScript).

  • Insight into healthcare markets in Poland and the EU, including B2C model.

What’s in it for you

  • Co-create and lead a healthcare startup from day one,

  • Backing from a seasoned startup studio with deep industry connections,

  • Competitive founder-level compensation: from PLN 17,000 net (B2B) + VAT,

  • Equity package in the company you help build,

  • Access to unique know-how, top experts, and global business partners.

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