Go-to-Market & Marketing Lead (Accounting AI & Process Automation)

Future role: Managing Director of Accounting Offices

Location: Remote / EU
Stage: Pre-seed, PMF exploration
Product: AI-powered Accounting Automation Platform

About the role

We are looking for a Go-to-Market & Marketing Lead to build and drive the GTM function from scratch at our AI-powered accounting automation platform. You will work closely with the founding team and investors to define target segments, test customer acquisition channels, and shape the product's market positioning within the Polish accounting office ecosystem and among companies seeking accounting automation. This role is ideal for someone who thrives in uncertainty, combines data-driven thinking with strong marketing intuition, and wants to have a real impact on how a product reaches the market.

Your responsibilities

As a GTM & Marketing Lead, you will be responsible for:

• Building and executing the GTM strategy for the AI accounting automation platform,

• Identifying and segmenting target audiences (accounting offices, finance departments, SME owners),

• Designing and running lead generation campaigns (outbound, content, paid, partnerships),

• Creating sales and marketing materials (decks, one-pagers, case studies),

• Collaborating with the founder and product team on positioning and value communication,

• Building brand presence in the accounting and fintech ecosystem,

• Monitoring GTM metrics and iterating quickly based on results.

Must have

• At least 4 years of experience in B2B marketing or a GTM role at a startup or scaleup,

• Proven track record of building customer acquisition strategies — not just executing them,

• Ability to independently create content and marketing materials,

• Analytical mindset and comfort with data, hypothesis testing, and drawing conclusions,

• High autonomy and ability to operate under significant uncertainty

• Proficiency in Polish and English at C1+ level.

Nice to have

• Experience in fintech, SaaS, or SME-focused tools,

• Familiarity with the accounting office environment or accounting processes,

• Experience with AI marketing and automation tools (Clay, Apollo, HubSpot, etc.),

• Previous experience as the first marketing hire at a startup (0→1).

What we offer

• A key role in shaping the product's market presence from day one,

• Close collaboration with experienced founders and investors,

• High autonomy and room to experiment,

• Remuneration: from PLN 14 000 net B2B + VAT,

• Flexible cooperation model (B2B or employment contract),

• Remote or hybrid work.

Red Sky is conducting this recruitment process. The cooperation concerns a newly established start-up.

Recruitment process

1. Interview with HR (video call 45 min.)

2. GTM case study (channel strategy and messaging for the accounting market) – async.

3. Interview with the CEO (video call 45 min.)

4. Interview with the Investor / Founding Team (optional) (video call 30-40 min.)

5. Agreement on cooperation terms